If you’re a Chase Sapphire Reserve® cardholder, you may have enjoyed the perks of a complimentary Lyft Pink All Access membership over the past couple of years. However, recent updates indicate that this benefit is coming to an end, and it’s essential to take action to avoid unexpected charges. In this blog post, we’ll break down what this means for you, how to manage your membership, and what alternatives you might consider.
The End of an Era: Lyft Pink Benefit
Since 2022, Chase Sapphire Reserve cardholders have had the opportunity to enroll in Lyft Pink All Access for free for two years, with an option for a third year at a 50% discount. This top-tier membership, which typically costs $199 annually, offers a range of benefits, including priority pickups, free bike rides in participating cities, exclusive pricing options, and a complimentary Grubhub+ membership for a year.
However, as the complimentary period comes to a close, many cardholders are receiving notifications about auto-renewal charges. For those who have enjoyed this benefit, it’s crucial to turn off auto-renewal in the Lyft app to avoid being charged $99.50 for the next year.
How to Manage Your Lyft Pink Membership
If you’ve been taking advantage of the Lyft Pink benefit, here’s a step-by-step guide on how to turn off auto-renewal:
- Open the Lyft App: Start by launching the Lyft app on your device.
- Navigate to Membership Page: Go to the Lyft Pink membership page within the app.
- Manage Your Plan: Select “Manage plan” to view your current membership status and expiration date.
- Turn Off Auto-Renewal: Disable the auto-renewal option to ensure you won’t be charged once your complimentary period ends.
- Confirm Changes: Follow any additional prompts to confirm your changes.
By completing these steps, you can enjoy the remaining benefits of your Lyft Pink membership without worrying about unexpected charges.
Important Dates to Remember
If you haven’t yet enrolled in the Lyft Pink benefit, you have until December 31 to register. This is a crucial deadline for those who want to take advantage of the complimentary membership before it’s too late. For existing members, the focus should be on managing the auto-renewal settings to avoid charges after the complimentary period.
The Value of Lyft Pink Membership
For those who have enjoyed the Lyft Pink membership, the benefits are substantial. The priority pickup feature can save you time during busy hours, while the free bike rides offer a sustainable transportation option in urban areas. Additionally, the exclusive pricing options can lead to significant savings for frequent riders.
The inclusion of Grubhub+ is another highlight, providing access to free delivery on eligible orders, which can be a game-changer for those who frequently order food online. These benefits make the Lyft Pink membership a valuable asset for regular Lyft users.
What’s Next for Chase and Lyft?
While the current situation indicates the end of the Lyft Pink benefit for Chase Sapphire Reserve cardholders, there’s always the possibility of partnerships being extended or new offers being introduced. For instance, Chase recently extended its partnership with DoorDash, which raises the question of whether a similar move could happen with Lyft in the future.
For now, it’s wise to take the necessary steps to manage your membership and stay informed about any updates from Chase or Lyft regarding potential changes to their partnership.
Alternatives to Consider
If you find that the Lyft Pink membership no longer fits your needs or if you miss out on the complimentary offer, there are alternatives to consider:
- Other Ride-Hailing Services: Explore other ride-hailing apps like Uber, which may offer different promotions or benefits that align with your travel habits.
- Credit Card Benefits: Look into other credit cards that offer ride-hailing benefits or rewards. Some cards provide cashback or points for every ride taken, which can add up over time.
- Public Transportation: Depending on your location, public transportation can be a cost-effective and environmentally friendly alternative to ride-hailing services.
- Biking or Walking: For shorter distances, consider biking or walking as a healthy and economical option.
Final Thoughts
As a Chase Sapphire Reserve cardholder, it’s essential to stay proactive about your Lyft Pink membership. With the complimentary benefit coming to an end, taking the time to manage your auto-renewal settings can save you from unexpected charges. While the Lyft Pink membership offers valuable perks, exploring alternatives can help you continue to enjoy convenient transportation options without breaking the bank. Stay informed, and make the most of your credit card benefits while keeping an eye out for future partnerships and offers.
