Delta Airlines is redefining the first-class experience with an unexpected and exciting partnership: Shake Shack. Starting December 1, passengers flying Delta’s first-class cabin on routes over 900 miles will have the chance to indulge in Shake Shack cheeseburgers. This collaboration is a first-of-its-kind initiative for Delta, combining gourmet comfort food with the luxury of first-class travel. Here’s everything you need to know about this innovative inflight dining option and what it means for travelers.
Shake Shack Cheeseburgers in the Sky: A First-Class Treat
The Announcement
Delta Airlines announced that its first-class passengers will soon be able to enjoy Shake Shack cheeseburgers as part of their inflight dining menu. Available on flights over 900 miles, this initiative is part of Delta’s strategy to enhance passenger experience and set itself apart in the competitive airline industry.
The collaboration is unique, as airlines traditionally rely on their own catering services for onboard meals. Shake Shack, known for its iconic cheeseburgers and cult following, represents a bold move into branded dining options. Stephanie Laster, Delta’s managing director of onboard service, summed it up perfectly: “A delicious cheeseburger is an iconic comfort food… we’re thrilled to elevate the offering with Shake Shack.”
The Dining Experience
Preselection Process
Passengers have the option to preselect or edit their Shake Shack entree choice via Delta’s mobile app or website up to 24 hours before departure. This ensures a smooth and personalized dining experience.
The Meal
The cheeseburger comes with customizable toppings such as tomato, lettuce, and Shack Sauce. It’s paired with a side of chips, a Caesar salad, and a decadent dark chocolate brownie, offering a complete and satisfying meal at 35,000 feet.
Availability
Initially launching on December 1, Shake Shack’s offerings will be available on select routes, with plans to expand to additional cities across the U.S. throughout 2025.
A Strategic Move by Delta
This collaboration signals Delta’s commitment to enhancing the passenger experience through thoughtful, branded partnerships. By introducing Shake Shack—a brand with widespread appeal—Delta is differentiating itself from competitors and tapping into the growing demand for recognizable and high-quality dining options inflight.
The move mirrors JetBlue’s approach to premium cabin dining, which features curated meals from local eateries. However, Delta’s focus on an established brand like Shake Shack may have broader appeal, particularly for travelers familiar with the chain’s iconic menu.
How It Compares to Other Airlines
Competitor Offerings
Delta isn’t the first airline to incorporate branded dining options. JetBlue’s premium cabin features meals from local eateries, while Alaska Airlines highlights fresh, locally sourced ingredients in its onboard meals. However, most airlines still rely on generic catering companies, making Delta’s Shake Shack partnership a notable step forward in inflight dining innovation.
Why It Matters
This move reflects a growing trend in the airline industry to focus on passenger experience and personalization. By offering a well-loved dining option like Shake Shack, Delta is appealing to both the comfort food enthusiast and the traveler seeking a memorable first-class experience.
What This Means for Travelers
Convenience and Customization
For passengers flying out of major U.S. cities, the ability to enjoy a Shake Shack cheeseburger inflight eliminates the need to grab food at the airport. The customizable nature of the meal also ensures that travelers can tailor their dining experience to suit their preferences.
More Options in First Class
While the Shake Shack cheeseburger is a highlight, Delta will continue to offer non-burger meal options in its first-class cabin. This balance ensures that all passengers, regardless of dietary preference, can enjoy a high-quality meal.
Enhanced Value for First-Class Travelers
First-class tickets come with an expectation of elevated service and perks, and Delta’s Shake Shack partnership delivers on that promise. The addition of a familiar and beloved food brand adds a touch of indulgence and excitement to the journey.
Tips for Enjoying the New Shake Shack Option
- Preselect Your Meal: Use the Delta app or website to confirm your Shake Shack order before your flight. Preselecting ensures availability and avoids disappointment.
- Pair with a Drink: Ask your flight attendant about wine or cocktail pairings to complement your meal. First-class cabins often feature upgraded beverage options.
- Consider Non-Burger Options: If you’re not in the mood for a cheeseburger, explore Delta’s other first-class offerings. The variety ensures there’s something for everyone.
- Travel Smart: Book flights over 900 miles to take advantage of this unique dining experience. Routes under 900 miles will not offer the Shake Shack option.
- Follow Expansion Plans: Stay informed about Delta’s plans to expand the Shake Shack menu to additional routes and cities in 2025.
The Bigger Picture: Delta’s Strategy
Delta’s Shake Shack partnership is part of a broader strategy to enhance the passenger experience through innovation and branded collaborations. By offering familiar comfort food with a gourmet twist, Delta is aligning its inflight dining experience with traveler expectations for quality and convenience.
This initiative also underscores the airline’s focus on customer satisfaction in a post-pandemic travel landscape. As airlines compete to win back loyal passengers, partnerships like this one highlight the importance of standing out in a crowded market.
A Burger Worth Flying For
The addition of Shake Shack cheeseburgers to Delta’s first-class menu is a game-changer for inflight dining. By combining iconic comfort food with the luxury of first-class travel, Delta is setting a new standard for onboard experiences. Whether you’re a frequent flyer or planning your first first-class trip, this collaboration is something to look forward to.
With expansion plans already in the works, it’s clear that Shake Shack at 35,000 feet is just the beginning. So, next time you book a Delta flight, make sure to check if your route includes this delicious option—and prepare to elevate your inflight dining experience.
